Sponsored by the Publicity Department of the CPC Qingdao Committee and Qingdao Bureau of Culture and Tourism, and organized by Qingdao Daily Group (QDG) in cooperation with Qingdao Shinan District Office of Culture and Tourism and QDG Liangyou Books, the 2021 “Gift from Qingdao” program was launched on January 1, 2021 to distribute 10,000 mystery boxes to citizens and tourists in Qingdao in the hope of helping them better understand the city’s scenic spots, cultural attractions, and hospitality.
People receiving the mystery boxes at the Trestle Bridge Square, Qingdao.
At 10a.m., on the first day of 2021, a volunteer team consisting of writers, artists, Communist Youth League members, and ordinary citizens walked onto the Trestle Bridge (one of the most visited tourist destinations in Qingdao) to distribute the mystery boxes to passersby. The program’s launching ceremony was originally scheduled to take place there, but was canceled due to the precautions against COVID-19. However, this made the gift-giving more surprising.
A stack of gifts to be distributed with the 2021 “Gift from Qingdao” program.
“I’ve received gifts from my family, loved ones and friends, but this is the first time I received a gift from a city. It is quite an expression of special love!” said a young tourist from Shanghai.
“The gift is so exquisite and creative. I am so moved by the city’s sincere welcome,” said Miss Wang, a visitor from Shenzhen.
Five young people from Shandong Province’s Tai’an and Liaocheng, Shanxi Province’s Datong, Sichuan’s Liangshan and Anhui’s Chaohu, all freshmen students at a university in Qingdao, also expressed their gratitude and blessings for the city.
According to released data, the program has attracted 100 Qingdao-native writers, artists, exhibition planners, and movie stars who are living in and outside Qingdao to make short videos as endorsers for the city. In their videos, they introduce the program to their viewers while holding the “blue gift box” in their hands.
Recipients found different gifts in the mystery boxes they received. The special gift might be a book about the city’s culture and folk customs, a ticket to a local museum, or a beautiful postcard with its design based on the wood engraving picture titled “My Qingdao” created by Qingdao-born artist Jiang Yongjie for the program. Besides, each recipient got a Red Run apple, a special local farm produce of Qingdao’s Baoshan Town.
It is said that the “Gift from Qingdao” program is expected to become an annual campaign in Qingdao in the future. The city in robust development will prepare more gifts to give more surprises to both local citizens and visitors.