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Winter Dream – Emblem of the 2022 Beijing Winter Olympics

2020-01-17 11:25:00 Source:China Today Author:
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Inspired by the Chinese character for winter, the emblem integrates the artistic form of Chinese calligraphy with an international modern style. It presents a new image and new dream of China in the new era, and conveys China’s efforts and pursuit of staging the Beijing Winter Olympics well, realizing the goal of “300 million people participating in winter sports,” becoming a powerful nation in sports and making new contributions to the international Olympics.
                    

The upper part of the emblem resembles a skater and the lower part a skier, which as a whole also represents all Olympic ice and snow sports. The ribbon-like motif in between, full of rhythm, stands for the host country’s rolling mountains, games venues, ski courses, and skating tracks. The ribbons, as artistically expressed in the emblem, give a touch of festivity and are an indication that the Games coincide with the celebrations of the Chinese New Year.

The emblem’s primary color of blue represents dreams and the future, as well as the purity of ice and snow. The colors of red and yellow, which draw on those of China’s National Flag, represent passion, youth, and vigour. The presentation of the words ‘‘Beijing 2022,’’ a nod to the art of Chinese calligraphy and papercutting, adds to the harmony of the entire emblem.

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