The sleek office building in the CRD accommodates a galaxy of stars in China's high-tech and new media industry. They include Chen Yizhou, a frontrunner in China's social networking services who co-founded Chinaren.com., Feng Xin, owner of the most famous media player software in China, Wang Feng, CEO of Linekong, an online-gaming company that has produced a raft of hit games, Chen Gongliao, founder of Beijing Sanpu Smart Fox Cartoon Industry Group, and Emmy prize winner, TV host and producer Li Qin.

    The district also intends to capitalize on foreign interest and talent; the first overseas student pioneer park to focus on the digital entertainment industry is also under construction in CRD. On the drawing board are three industrial bases: 260,000 square meters for new media, 130,000 square meters for film & TV media, and 310,000 square meters for technology services.

    To attract creative enterprises to Shijingshan, the district unveiled many incentives in 2010. According to Zhou Maofei, head of the Shijingshan District government, the district hands out premiums and subsidies to fuel the growth of animation and game companies. And it offers preferential policies to dearly needed technical talent in such forms as permanent residency status and facilitated admission of their children to local schools. Moreover, the district issues "green cards" for CRD enterprises, which makes their interface with the government more convenient. In 2010 an additional 1,280 enterprises settled in CRD, over half of them dealing in animations and games. The cultural and creative industry accounted for 11 percent of the district's GDP in 2010, and at this rate it will reach the 15 percent mark during the next five years.