Originality is a boom industry in China. Here in Yiwu, known worldwide as a commodity production dynamo, fashionable design is on display everywhere. Originality makes commodities interesting and unique and has also become a selling point that boosts companies' profit margins.

Nevertheless, the development of originality in China's animation production lags far behind the strides made in other industries. China has become one of the world's leading producers of animation entertainment but it lacks in original domestic cartoons. Very few Chinese cartoon productions can be regarded as impressive and influential. Favorable policies should be implemented so as to provide greater incentives in the industry for creativity.

Li Li

Zhejiang Province, China