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2009-September-27

Winters of Contentment in the Long-Zhu Erlongshan Ski Resort

Winters of Contentment in the Long-Zhu Erlongshan Ski Resort

By LIU YICHUN & CHEN SIJIA

    Long-zhu Erlongshan Ski Resort is located in the nationally certified "AAAA" Erlong Scenic Reserve in Binxian County, 65 kilometers from Harbin, Heilongjiang Province.

    Catering to those keen on winter sports is an emerging industry in China with huge potential for development. Long-Zhu Ski Group is a professional tourism company that focuses on ski resort industry investment and management.

    The group formed from the company that took part in the preparation for the third Asian Winter Games in 1996. The group launched two ski resorts – Yabuli Huiyang and the Windmill Village. Between 1999 and 2003, the group built Erlongshan Ski Resort and the Far East Cross Country recreation area. Long-Zhu Group and Zhongqiao Investment Company of Macao have also co-invested in the Avaunce Hotel (Avaunce International Exhibition Center) in Yabuli. Long-Zhu Group doesn't stop at building resorts; it hosted various skiing competitions including the freestyle skiing competition of the 10th National Winter Games and the International Freestyle Skiing Invitational Tournament. Years of intense development have helped the Long-Zhu Group and Erlongshan Ski Resort build up a good reputation in the ski sports industry. In the near future, Erlongshan Ski Resort will introduce enhancements that make it suitable for year round competition, as well as for international exhibitions and fairs.

Cozy Hotel

    The resort hotel provides various types of accommodation and dining options to meet the diverse demands of customers. One may choose to stay in a European-styled villa, a traditional Chinese courtyard or in simple modern quarters.

    In 2009, the group put more than RMB one million into the hotel's facelift and more serious service extensions. The hotel now provides luxury, standard and family suites as well as double rooms, family rooms, and rooms with a view. The resort is currently able to welcome 1,100 overnight guests and 2,000 diners daily.

    Furthermore, a square with a capacity for 10,000 persons, conference rooms in various dimensions and the 1,500 sq m exhibition hall make the hotel an excellent choice for large-scale conferences and exhibitions. When darkness falls, guests can enjoy the pleasure of a campfire in its impressive natural environment.

 

Choice of Activities and Training

    Erlongshan Ski Resort enjoys it status today as one of China's first-class tourism resorts. Being the country's outdoor extreme sports training base, Erlongshan Ski Resort provides four-season sport and recreational facilities for the adventurous. The high-quality snow pack in winter combined with safe-skiing courses, finesse the facilities' offerings, and moderate admission fees make this paradise accessible to all skiing enthusiasts.

    Over the years it has accommodated as many as two million domestic and international sports lovers. There are two ski slopes for amateurs, one snow-covered playground for children, 6 pistes for intermediate and advanced skiers, as well as a park for snowboarding. Two rental centers offer 5,000 sets of imported ski equipment. For a change of pace, they also provide a special area for VIPs, a vast skating park, and trails for sleighs and snowmobiles. Trams and chairlifts carry skiers directly from the hotel to their destinations.

    To reinforce their commitment to safety, the ski school offers beginners courses. Veteran coaches are on hand to provide one-on-one tutoring too. Novices are ready to tackle their first moguls within hours.

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