Time-honored TCM Brand Tongrentang Goes Global

Last year Beijing Tongrentang, in cooperation with APT Satellite Holdings, jointly founded the Beijing Tongrentang Mass Media (Hong Kong) Co., Ltd., which runs an international television channel to spread Tongrentang culture and TCM concepts, covering around 70 percent of countries and regions of the world. The channel started pilot transmission in 2014. 

Overseas Opportunities and Challenges

“We’ll gradually shift the traditional operation mode of promoting medicine sales through medical service to that ‘attaching equal emphasis to medical services and medicinal products.’ We’ll set up TCM health centers that provide all-around TCM health preservation services to foreign consumers,” said Ding Yongling, adding: “Tongrentang will open six more new pharmacies in New Zealand in two years. On top of the developing retail outlets, we plan to utilize capital operations to develop local resources and promote the development of the TCM industrial chain, opening a new page for TCM to enter the mainstream Western market.