Doublestar Machinery: Expanding International Market

Going Global with Steady Growth

China's machinery manufacturing used to lag behind developed countries. Incompetence resulted in a meager export volume of mechanical equipment. Confronted by this harsh reality, Wang Hai put forward the metaphor of "running with both legs," which means the company is supposed to participate in market competition both at home and abroad so as to develop and reinforce its competitiveness. Following Wang's guideline, the company shifted much of its effort to developing a domestic market and at the same time, expanding into the global market bolstered with hi-tech and high-end products.

Product competitiveness depends on sophisticated technology, which is what finally broke the pattern of foreign companies building factories in China and importing high-end products. Now Doublestar exports its products to foreign countries, ending the virtual technology blockade by foreign companies through engineering its own independent innovation. The company developed China's first large vacuum airproof molding line with independent intellectual property rights, which is currently China's most efficient vacuum airproof molding line (largest capacity and highest technology content). This production line has been adopted by many foreign companies in China, such as Roca Sanitaryware (Suzhou) Co., Ltd. invested by Spain, and Japan-invested Nanjing Toto Co., Ltd. It is the first time for foreign companies to adopt a complete set of Chinese-made equipment. Lately, in international competitive bidding launched by a famous engineering machinery group, the company won the bid to provide a vacuum airproof molding line with a value of RMB 40 million, which brought accolades for China's industry. Influenced by the world's leading companies, foundries in China also select vacuum airproof molding lines produced by Doublestar. At present, the company's vacuum airproof molding lines have occupied over 50 percent of domestic market share.

High-end manufacturing capability has extended its customer base to developed countries worldwide, and the company's core technologies and ongoing development continue to strengthen its competitiveness. Initially the company was not qualified for international competitive bids, but today, it not only meets the qualifications, but also has become a force to contend with in the market. Whereas once the company mainly exported low-end products to Southeast Asian market, today it boasts of orders from overseas, including Germany, the Netherlands, Japan, and ROK. Its products, such as steel plate blast cleaning production lines, hi-tech dust collection, and rubber machinery, were widely adopted in countries such as Singapore, Vietnam, Australia, Italy, Iran, Thailand, India, Myanmar, Russia and DPRK. The Doublestar Machinery Co., Ltd. has simply taken its place among the renowned companies in its field and increased its export value from hundreds of million yuan to over RMB 100 million.