Perspectives
on a New Life
By
ZHANG KAIYUAN

A young woman out on the street,
dressed for the sun. |
WHAT does life mean? According to the traditional
Chinese mentality, it means to clothe, feed and shelter oneself,
and to be mobile. Today, these staples still apply, alongside
an additional two: entertainment and education. The acquisition
of two more essentials within a definition of the meaning of
life indicates, from another perspective, changes and improvements
to life in China.
Clothing - A Personality Statement
Only five years ago, Chinese people were comparatively
conservative as regards their choice of dress, but the daring
young women of today wear less and less, summer and winter.
Some attribute this to global warming, others to the increasing
number of private cars. These arguments are valid, but to this
writer, the main reasons are improvements in living standards,
and emancipation of the mind.
Selecting wardrobe items is a very personal
matter, but in the past choice did not enter into it. Anyone
lucky enough to be able to choose what they wore stood out from
the crowd, causing a social outrage of dimensions sufficient
to stifle any inclination towards individual flair in choice
of attire. The young of today never saw, nor ever will see,
the "blue army" of unisex outfits worn 20 years ago,
when buying a new item of daily wear required long and careful
deliberation.

Models getting ready for a fashion
parade. |
Today, clothes are relatively inexpensive,
and the amount spent on them represents a relatively small proportion
of the average income. As clothing is no longer a weighty financial
issue, more consumers follow world fashion trends, and accessories
are increasingly indispensable wardrobe items. There is far
more concern about which shoes, or what purse should accompany
a certain outfit, than its actual cost. The Chinese people have
never been so decisive or "fearless" as they are today
in their choice of dress. The streets in large metropolises
and small cities abound with young people making their personalized
fashion statements.
Nutrition - a Scientific Attitude

Fruit sells well at the supermarket. |
The Chinese people are noted for their discerning
eating habits. This is not surprising, given the country's age-old
culinary history of diversified cuisine and refined gastronomy.
Prior to the 1980s, straitened financial circumstances prevented
access of the majority to their epicurean heritage, but an improved
diet was of primary importance for opening up and reform. The
problem of "feeding the stomach" was, therefore, resolved
10 years ago. There is more concern now about levels of nutrition
and food values. Since dishes on the dinner table became so
much more lavish, diseases caused by eating rich food are now
all too common. Warnings are constantly issued about elevated
levels of hypertension, hyperlipaemia, hypercholesterolemia
and diabetes. This has, ironically, resulted in nostalgia for
the simple diet of more spartan times, and corn and potherbs,
designated 20 years ago as "peasant" food, are in
popular demand.
Housing - Home Sweet Home
Housing construction over the past decade
or so has been rapid and widespread in cities large and small
around China. The speed at which new buildings appear in Beijing
has given rise to the observation that the city changes to a
lesser degree every year, on a greater scale every three years,
and to the extent of being unrecognizable every five years.
The world has never seen such a pace of transformation.
The common people benefit most from this change.
The extended family arrangement of two, or even three generations
living under one roof is phasing out. The majority of people
today have far greater opportunity to live in comfortable, spacious
accommodation, with a tasteful decor. European- and American-style
housing and remodeling have come very much into vogue on the
real estate market these past two years. Real estate developers
and furniture manufacturers proudly proclaim that their products
"follow the latest trends of the European and American
market."
Individualized apartments, fashionable remodeling,
and tasteful furnishings and decor have combined to create a
huge market. Statistics on how many people have moved into new
apartments or had remodeling carried out are unavailable, but
unnecessary. The pages of ban jia (house moving) companies listed
in the telephone directory, mushrooming home-furnishing supermarkets,
and relentless construction of new apartment complexes are indisputable
proof of a prosperous real estate market, and of the increasing
purchasing power of the general public.
Family Cars - Individualized Taste

An auto exhibition seething with
people planning to buy a family car. |
To most people, living in a spacious apartment
also necessitates owning a car, as affordable housing of this
standard is usually some distance from the city center. Twenty
years ago, Beijing's urban residents lived mainly within the
second ring road - a distance easily covered by bicycle. The
third ring road and districts beyond were considered strictly
suburban, and therefore staid. Today, certain sections of the
third ring road have become prime real estate areas, and a similar
phenomenon is also occurring in other cities.
Traveling around the capital by bicycle is
more easily said than done. Rapid developments in public transit,
taxis, and subways have, however, greatly alleviated the transport
issue. Moreover, the rapid increase in family cars over the
past five years has kindled in the subconscious of the average
citizen dreams of an auto age.
The question now is not one of whether or
not to buy a car, but of buying one that is reliable, and reasonably
priced. The cheapest car these days costs some 30,000 yuan (approximately
US $3,600). Volkswagan Shanghai marketed the Polo in China last
April, when the new model first made its appearance on the international
market. Its eye-catching, fashionable style and high quality
won the hearts of Chinese consumers, and at the July auto exhibition,
Polos completely sold out. According to a reliable news source
in Beijing, purchasers must now wait two or three months after
paying for a Polo before its keys are actually handed over.
There are now more new models. It is reported that in this last
quarter of 2002, over a dozen new models have appeared on the
market. Car dealers are only too happy at the prospect of another
busy season, and have taken measures such as incentive purchases
and customized remodeling services to keep the market brisk.
The latter measure is, however, unlikely to win wide patronage,
as few people can afford to remodel their car to their own specifications.
Entertainment - What Life Returns

An adventure holiday - just the thing
for the young. |
Life improvements are exemplified by the time
available to spend on pure entertainment. Leisure pastimes are
spiritual sustenance to the Chinese.
In recent years numerous modes of entertainment
have emerged, such as audio-visual gadgets, stage performances,
and square galas. Even residents of a rural county like Beijing's
Yanqing spend their evenings outdoors in a square, either performing
or watching singing, dancing and other folk arts.
In recent years tourism has become a part
of people's lives. It is reported that over the past five years,
the mobility radius of ordinary Chinese people has increased
by at least 1,000 kilometers. They first made trips to their
provincial capital city, and later to large metropolises like
Beijing and Shanghai. Now they go as far away as Bangkok, or
even Sydney. Statistics show that last year Chinese sightseers
on the streets of Paris numbered 600,000.
Education - A Down Payment for the Future

The promising next generation. |
Sightseeing apart, on what else might extra
money be spent? Most parents opt for their children's schooling.
When making any kind of purchase, Chinese people generally haggle
and bargain , but not when it comes to education. At some schools
it may simply not be possible for parents to get their children
enrolled, even after standing hours in a long queue waiting
to pay school fees. Investing in education both by the government
and citizens alike has never been as popular as it is today.
Changes in life modes can be both uplifting
and fraught with setbacks. Life in China has nonetheless undergone
bold and steady advances. Frustrations may lurk, but life still
promises more heartening changes.