China
Telecom Expects New Profits from Broadband
China Telecom recently staged a campaign "Broadband
Super Speed Trip 2003" to promote its broadband service.
The campaign promotes the on-line games, entertainment, videos,
and tele-education available through the company's broadband
backbone and inner-city networks, broadband LANs and the Internet.
The campaign's purpose is to let users personally experience
the quality and efficiency of broadband. China Telecom's sizable
input is in the expectation that its broadband service will
become a major aspect of its business. By the end of 2002 China
Telecom had reported 2.54 million broadband customers, accounting
for 79 percent of the national total. This year it set itself
the goal of increasing its broadband users to 3.7 million, and
to clearing a profit of 7 million yuan.
