China's
Telecom Industry Reshuffles to
Fit into the WTO
By
DING WENXIN
WERE
it not for the WTO, the year 2001 would have had no special
significance for the Chinese economy, which saw no turning point
and few new reform measures that year.
However, 2001 was indeed a special year --
one of suspense amid stability, and all due to the WTO.
Only when the terms for entering the WTO were
finally made known did the public come to know exactly "what
China will gain and lose." Those who try to look beyond
to the "post-WTO" era with help of various data, however,
forget or intentionally ignore the fact that China's entry into
the WTO was a comprehensive decision, and not one limited to
economic factors. If the consequences of China's entry were
to be judged solely according to changes in the market share
it occupies, this would have obviated the need for the decade
or so China has taken to accomplish this goal.
The sounding of the hammer in Doha does not
signal the ending, but rather the beginning of the "suspense
of entering the WTO." It will take three to five years
to see the exact consequences of this move. Will the WTO prove
to be of great advantage to China, or will we be defeated by
it? Many Chinese enterprises and trades are faced with this
seesaw of possibility.
Structural Reorganization
The
idea that China first began to deal with the challenges posed
by the WTO in 2001 is a misconception. Several years previously,
certain reform measures had already been taken, particularly
within certain major industries, such as agriculture, finance
(banking, insurance, securities), the automobile industry, and
telecommunications.
The significance of announcing the plan to
segment and reorganize China's telecommunications industry is
not, therefore, the ultimate realization of a long-drawn reform.
In my opinion, it heralds a whole series of reform plans. These
plans have the common characteristic of cultivating vigorous
market competition through readjustment within industry, and
their purpose is to promote the development of various industries,
as well as to help absorb the inevitable economic impact that
will occur when overseas firms enter the Chinese market. In
the coming years, the terms "segmentation" and "reorganization"
will be the most frequently used and closely associated with
the "WTO."
Disappearance of a "Dinosaur"
On
December 11, 2001, the first day of China's entry into the WTO,
the plan to segment China Telecom was announced. This was the
second plan of its kind since 2000, and even more stringent.
It entails China Telecom's capital and equipment in 10 northern
provinces merging with two other Chinese telecommunications
enterprises (China Netcom Corporation Ltd., and China Jitong
Netcom Corporation Ltd.), to form the China Network Communications
Group Company (China Netcom). China Telecom's southern entities
will be reorganized into a new company that will retain the
name "China Telecom Group Company." This means that
six powerful telecommunications enterprises (the other four
being China Mobile, China Unicom, China Railcom and ChinaSat)
will form a new competitive matrix, and a large proportion of
capital and equipment will be reallocated from the original
China Telecom to other telecom enterprises.
The Ministry of the Information Industry is
carrying out the segmenting operation, and since February, the
reorganized companies have begun to appear one by one.
Within this operation, two principles are
followed. First, 30 percent of the national long-distance telecommunication
network will be reallocated from the original China Telecom
to China Netcom. Second, the local telecommunications network
in ten northern provinces will also be reallocated from the
original China Telecom to China Netwcom. The new China Telecom
is to retain local networks in 21 provinces in the south and
the west.
After the reorganization, China will have
four telecommunications enterprises providing comprehensive
telecom services. It is predicted that two years from now they
will have obtained licenses for various kinds of telecom services.
Moreover, the advantage China Telecom had over other companies
will be greatly reduced, so that fair competition can be conducted
among the various telecom enterprises.
Like China Telecom, some other "dinosaurs"
-- super-large enterprises lacking vitality and competitive
power -- will gradually disappear, and be subdivided into smaller
enterprises that will compete with one another.
Segmentation Brings Prosperity
When
recalling the changes of the past few years, the determination
of the Chinese government to transform the telecommunications
industry is plain to see, as are the results it has achieved.
In 1998, the segmentation of China Telecom, known as the "dinosaur,"
began to be discussed. At that time, this company monopolized
almost all telecommunications business, such as fixed and mobile
telephones, satellite communications and paging services. Consequently
there were frequent complaints of poor service and inadequate
supplies.
In 2000, after due preparation, the first
segmentation of China Telecom was successfully accomplished.
Mobile and satellite communications and paging services were
separated from China Telecom, and after the establishment and
development of several new telecommunications enterprises, a
more competitive atmosphere became apparent in the industry.
Consumers soon became aware of the benefits
of market competition. They saw the price of mobile and fixed
communications, and access to the Internet steadily drop. In
2001, a price war was waged among various enterprises, and discount
telephone cards and telecommunications advertising became a
common phenomenon. That year, there were news reports every
now and then of certain enterprises criticizing their counterparts
for their ruthlessly competitive price-cutting tactics, which
was a matter for mediation by the relevant government department,
something hitherto unheard of.
Some analysts predict that once the reorganization
of telecommunications enterprises is complete, the prices of
various telecommunications services will fall even faster, and
in the wake of such reductions, the rate of development in China's
telecommunications industry will redouble.
Meeting the Challenge
China's
entry into the WTO has brought both opportunities and pressure,
and to China's telecommunications industry, pressure is currently
the overriding factor. According to experts, China must make
detailed preparation if it is to reduce the impact of a huge
influx of foreign capital. One requirement is to do away with
monopolies, and revitalize Chinese enterprises through market
competition; the other is to make Chinese enterprises as powerful
as their foreign counterparts.
The reorganization of China's telecommunications
industry has been carried out according to this train of thought.
After China Telecom, with fixed assets of 600 billion yuan,
was segmented, its assets and resources were shifted to other
weaker enterprises, killing two birds with one stone.
This reorganization has also paved the way
for absorption of foreign capital. A lack of funds has always
been the main obstacle to the development of China's telecommunications
industry, but owing to its sensitivity, the Chinese government
has exercised caution in absorbing foreign capital into this
industry. There is now a way to solve this conflict, as China's
entry into the WTO signals the Chinese government's assent to
foreign capital entering China's telecommunications industry.
Furthermore, the increased clout of the smaller telecommunications
enterprises has reduced the risks involved in absorbing foreign
capital, and thus created a "win-win" situation, as
both foreign and Chinese enterprises have gained a broader capacity
for development. Currently two Chinese telecommunications enterprises,
China Unicom and China Mobile, have been listed on the overseas
stock market. On December 11, 2001, the Ministry of Information
Industry announced the abolition of two statutes that restricted
the entry of foreign capital into Chinese telecommunications
industry. A few days later, the new Regulations on the Management
of Foreign Investment in Telecommunications Enterprises were
issued -- the first batch of revised statutes to accord with
the articles of the WTO.
This speed of change is beyond the expectations
of the majority of people. It signifies that the Chinese government
has kept its promise to open the telecommunications market to
foreign firms, and indicates the readiness of the Chinese telecom
enterprises for the WTO.
In the Name of the WTO
In China, it is not only the telecommunications
industry that faces a huge impact from the country's entry into
WTO, and neither is it the only industry that is changing.
For a number of years, many economic reform
measures have been incorporated into China's WTO entry. One
widely held opinion has been, "Without reform, it is impossible
for China to enter into the WTO," its implication being
that reforms have been purely for the purpose of entering the
WTO. This is ill conceived. Although China's entry into the
WTO will bring great challenges to the Chinese economy, they
can and will be met. In the process of reform and opening over
the past two decades, great changes have taken place. Foreign-funded
enterprises and the non-public sector each occupy one third
of the market share, and the road to the market economy is now
irreversible. It is therefore evident that these reforms have
not merely been for purposes of entering the WTO.
In recent years, China's economic reform has
deepened, and some sensitive industries, such as finance, telecommunications
and core manufacturing, have opened to non-public enterprises
and foreign capital. The Chinese economy is now geared to international
norms as a matter of necessity. Whether or not China joins the
WTO, these economic reforms are essential, but the WTO has nonetheless
constituted motivation for them. In order to meet the coming
challenges, various sectors have accelerated their pace of reform,
and obstacles have been smoothed away.
For example, there was concern in some areas
that the splitting of China Telecom would be to its detriment,
especially in view of the practice in other countries, where
enterprises are being expanded through merger. If not for the
WTO entry, this point of view could well have become predominant.
The reality is that China Telecom is a dinosaur,
huge but without vitality. Its segmentation will help cultivate
the concept of market competition, which in its original state
would have been impossible in the international market, as it
would have wasted market resources, and obstructed the development
of other enterprises.
This is the role the WTO plays. In the years
to come, it will be not only the telecommunications industry
that enters a new stage, but also, through reform and development,
the entire Chinese economy.