
In 1957, on the fifth anniversary
of China Reconstructs, a cartoonist depicted the headquarters
of China Reconstructs in a traditional Beijing courtyard.
The woman piloting the plane in the shape of a dove of peace,
holding an olive branch, is Soong Ching Ling. |
At its initial stages, the circulation
of China Reconstructs was limited, mostly to friendly countries
such as India and Indonesia, whose leaders had good relations
with those of new China. Some such leaders had long-standing
friendships with Soong Ching Ling, who played a great role in
the popularization of the magazine within those countries. In
the West, the magazine was banned, particularly in the 1950s
and 1960s, when the Korean War was ongoing, and China had been
blockaded. The American government put the magazine on a blacklist
of prohibited imports, and ordered post offices and customs
houses to destroy all copies discovered. Any individual who
received this magazine was required to register with the authorities.
In Europe, even countries with diplomatic relations with new
China were affected by various restrictions on the distribution
of China Reconstructs.
In the 1980s, at a Britain-China friendship
reception held in London, an English worker in his 40s took
a Chinese man who had been working in Britain aside and showed
him a copy of China Reconstructs that he had secreted inside
his jacket. When the Chinese man asked him why he was being
so covert about reading the magazine, the worker replied that
if his boss were to find him with it he would be fired. He nevertheless
wanted to know more about China. To him, the Chinese were an
industrious, peace-loving people, and a great nation.

"I like this issue, especially
the cover," Soong Ching Ling wrote in a letter to the
editorial board praising the cover of the January 1960 issue
of China Reconstructs. |
Both Zhou Enlai and Soong Ching Ling knew
all too well the importance of a main body of foreign publicity,
and its relationship with, and effect on, communications. Through
their influence, China Reconstructs had a competent editorial
board, well suited to international communications. They were
Jin Zhonghua, a celebrated journalist and expert on international
issues; Chen Hansheng, an economist of high repute; Qian Duansheng,
a well-known jurist; Li Dequan, social activist and wife of
famous patriot and general Feng Yuxiang; Liu Hongsheng, a notable
entrepreneur; Wu Yifang, an illustrious educator; and Wu Yaozong,
a Christian. Shen Suru in his "China's International Communication
-- A Theoretical Study" analyzed the characteristics of
these people. "All enjoy high prestige both at home and
abroad. They represent various walks of life, and are not leaders
in the Communist Party of China. Soong Ching Ling herself enjoys
high status nationally and internationally. All this enables
China Reconstructs, as principal medium of international communication,
to have wide-ranging appeal and to establish an affinity with
foreigners in diverse countries."
In the 30 years between the founding of this
magazine and Soong Ching Ling's death, she lavished on it enormous
love and care, having personally written over 30 articles on
a wide range of topics. Despite her dedication to national affairs
and to welfare organizations for women and children, Soong Ching
Ling always read the magazine from cover to cover, and sent
letters of encouragement or criticism to its editors. In January
1960, upon receipt of that month's magazine she wrote, "I
like this issue, especially the cover. It is lively and interesting.
I think it will have a good response. The layout is better than
in past issues, although it still leaves something to be desired."

A young rural couple at their wedding
after the promulgation of China's first marriage law in
1952. |
Her interest extended to the field of circulation.
During a visit to India in 1956 she managed to find time to
listen to the comments of Indian friends on the magazine and
made efforts to expand its distribution and readership there.
Throughout the 30 years until her death in 1981, she personally
mailed out dozens of copies addressed to old friends in a variety
of countries every month.
On the founding of the magazine, Soong Ching
Ling and other staff members were both friends and colleagues,
and the offices of the magazine had a family atmosphere. In
January 1957, to celebrate the 5th anniversary of the magazine,
several well-known artists created a large-format cartoon, vividly
reflecting the editorial board at work against the backdrop
of a traditional Beijing courtyard.
Zhang Yan, former deputy editor-in-chief
of China Today, wrote in an article: "No matter how often
I see this cartoon, it reminds me of the cordial family ambience
of that time, where there was no distance between people, and
all regarded one another as brothers and sisters. They greeted
each other informally as Lao Fang, Xiao Sun, Da Tan, Xiao Tan,
Eppy (Israel Epstein), and Elsie, or just used their foreign
names: Betty, Barbara, and Marian. The only exception was Chen
Hansheng, vice-chairman of the editorial board, who was addressed
as "Han Lao." This was because he was the eldest and
very serious, being strict with himself as well as others."

The lively cultural life in the office
has enabled the staff to maintain high spirits as they work.
Here can be seen a traditional "land boat dance"
performed by foreign experts at the 1965 New Year get-together. |
Executive Editor Epstein is, like Han Lao,
not only the founder of the magazine, but also of its fine tradition.
These two were held in awe and veneration by all that worked
with them, and everyone knew that no manuscript could pass by
Epstein without correction. In this big family, despite the
strict demands of work, after-work life was bright and lively.
On holidays and festivals, each department performed its carefully
prepared performance, and in the spring and autumn, staff members
and their families went on outings, a practice which has since
become one of the magazine's traditions.
China Today continues as a big family, and
is today letting its readers in on this good feeling. In the
East and West, people share equally in the happiness of a developing
country and its progress.