"CHINA
TODAY" AT FIFTY
By
ISRAEL EPSTEIN, Editor-in-Chief Emeritus

Israel Epstein on the Great Wall. |
It is an honor and a pleasure for me
to join in celebrating the 50th anniversary of China Today,
born in 1952 as China Reconstructs.
Then, the People's Republic of China was
a new, bright star in the galaxy of the world's nations, the
significance of which many of the world's forces tried to dim.
Our magazine, founded by Soong Ching Ling (Mme. Sun Yat-Sen),
the Republic's Vice-Chairman, in her long-standing capacity
as head of the China Welfare Institute, was not the only foreign
language periodical through which new China told of itself to
friends abroad, in the face of a chorus of hostile, prejudiced
propaganda from many governments and commercial media. But it
was the sole journal published by a non-governmental organization,
which, on a people-to-people basis, besides political or specialized
reporting, could also help specifically concerned readers gain
a more accurate understanding of those fields, and was one they
could take home to their families and get an interesting, living
picture of the progressive changes in China as reflected in
the lives, work, outlook and feelings of its ordinary men, women
and children at the grass roots.
Soong Ching Ling, with her decades of international
experience in writing about the ups and downs of the Chinese
people's struggles for a better life and society, in which she
was for decades continually active, was particularly suited
to run such a publication, and was also eminently suitable by
virtue of her bi-cultural and bi-lingual education. She wrote
fluently in English, could speak and read several other foreign
languages, and had friends and an admired reputation for probity
in many lands. In the almost thirty years of involvement with
our journal until her death, she wrote dozens of articles which
enriched and ornamented its content. Yet nothing was further
from her mind than regarding it as a vehicle for personal fame.
She encouraged contributions by outstandingly qualified authors
from different spheres of the nation's society, and accurate
field reporting by our own staff. She was also keen on our maintaining
warm and attentive contact with readers, and on promoting our
circulation, to the extent of personally penning addresses on
the envelopes in which they were sent to her acquaintances abroad,
and writing to them for opinions and suggestions on its articles,
graphics, and how to increase subscribers.
Leaders of new China's state and government
valued our magazine from the start:
Chairman Mao Zedong said, "China Reconstructs
speaks through facts. This is what we should do in our publicity
for abroad."
Premier Zhou Enlai, at whose urging Soong
Ching Ling started the magazine, wrote that it should report
on the great achievements of new China by presenting its socialist
construction through the lives of its people.
Senior leader Deng Xiaoping expressed appreciation
on other occasions.
President Jiang Zemin greeted us on our fortieth
anniversary, and has written a special letter for this -- the
fiftieth.
Former Vice-Premier and Foreign Minister
Chen Yi said, "Facts are irrefutable, only truth can convince.
China Reconstructs, introducing our real circumstances to friends
worldwide, contributes to world peace."
Fifty years is a long life for a magazine.
One of our advantages has been the loyal devotion of older readers.
Also of our longtime staff - from their working years till after
retirement, and regardless of whether they are here or abroad,
as some are now. The same is true of many foreign friends who
have worked as language experts with us at various periods.
Today, times have moved on. Technically,
in aspects such as transition from black and white to overall
color printing, we are keeping up with the times, also in our
wide use of Internet transmission.

Israel Epstein at a session of the
Chinese People's Political Consultative Conference. |
However, we have shortcomings to overcome.
These are the quality and appeal of our content, and contact
with and expansion of our readership abroad -- especially the
younger generation. They, particularly, should know the story
of new China's fifty years right up to the present, this country
that contains one fifth of the world's population that is moving
forward at an unprecedented pace, as it is as important to their
friendship and peace as it is to ours here. Our reporting, editing
and promotion of circulation -- all three, should be in tune
with China's growing position in the world and the wide interest
in it that exists, but which her voice does not yet sufficiently
reach, with much prejudiced or false information still flowing
into the breach.
We must let our readers know our successes
and problems, how the Chinese people are moving ahead in their
lives and views, what they are reading and seeing in the visual
arts, how they view themselves and the world scene, what issues
are debated, and how the advance of scientific and general education
is affecting everyone.
Only thus can we constantly reduce the gap
between China's ever-increasing importance in the world and
prevalent conceptions about it - as well as expose many misconceptions
and outright falsehoods still muddying the waters of perception
abroad.
May China Today, in the 21st century,
work for more closeness between countries and people, based
on deeper mutual understanding, and so for peace and progress
for all.